Is the color of an object significant to a person? Two
psychologists, Sanocki and Sulman seem to think so. They conducted an
experiment titled “Color Relations.” They were attempting to prove whether
harmonious colors were more visually appearing on an object, or whether the
contrast of colors was insignificant. It has been said that similar colors are
considered “harmonious and pleasant.” Their study included college students who
were asked to memorize the color of specific objects. They were asked which set
of colors were more visually appearing and which sets of colors were the
easiest to memorize. They were also asked whether the groups of colors were the
same or different. It was a test of visual perception.
Based on their findings, they reached many
conclusions about how colors impact our visual perception. They found: people
remember colors more when they are harmonious, people remember patterns with
lesser colors, and the contract of a color can have an impact on how we
visually perceive other colors. To conclude, people retain are able to retain
more visual information about an object, if it has a harmonious color scheme
and a low amount of colors.
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