Do You Taste With Your Eyes?

While there are many factors that influence our sense of taste, one of the much talked about topics is how our vision influences our sense of taste. This article demonstrates the topic more in detail, but essentially it is not uncommon for our taste buds to be very influenced by what we are visually perceiving. The primary reasoning behind this phenomenon is the fact that our brains receive visual information before anything else, even before smells. If we see a food that is in the color orange, we associate that piece of food tasting like an orange or something of the citrus family. Another example is if we see a piece of candy in the color red, chances are that candy is either cherry or berry flavored. We would be thrown off if it tasted something completely different like chocolate.